Hajara Abubakar

Direct Response Email Copywriter

From Ice-Cold to Sold: Emails that Converts

Everyone talks about storytelling in email marketing, but few actually do it in a way that drives action. Growing up, I dreamed of being many things—a renowned author, a lawyer, a journalist, a teacher, even the president. Today, I blend those dreams into one mission: helping brands tell stories that sell. I’m Hajara Abubakar. With a journalism background and a flair for storytelling, I write persuasive emails that bring your brand to life and your offers to inboxes that convert. If you’re ready to stop sending emails into the void and start turning subscribers into sales, let's connect and craft stories that sell together.🤝🥂

Hajara Abubakar

Newsletter for Maison Livelle (A lifestyle brand)

Maison Livelle Newsletter was written to introduce Noir Santal, a limited-edition candle, as part of a larger brand narrative around intentional living and self-care.

The goal was to speak to women who constantly feel the pressure to do more—reframing rest and stillness as powerful, necessary, and even luxurious.

Hajara • 25th April 2025

Welcome Email Sequence For Aurelian Couture

The goal of the Aurelian Couture welcome email sequence is to warmly introduce new subscribers to the brand, build emotional connection through its elegant identity, encourage their first purchase with a discount, and invite them to explore their personal style through interactive content like a style quiz.

Abandoned carts recovery email sequence

This sequence is designed to recover abandoned sales by progressively building desire, urgency, and convenience, while addressing potential customer concerns.

16th March 2025

Dior Product launch email sequence

A 5-Part High-Converting Product Launch Email Sequence for Miss Dior.

Designed to captivate fragrance lovers, this funnel gradually builds excitement, reinforces social proof, and drives urgency, leading to a successful product launch.

Through sensory-rich storytelling, celebrity endorsements, and strategic persuasion, it transforms intrigued admirers into loyal Miss Dior customers.

15th February 2025

Direct-response email funnel for a Skincare Brand

An 8-part high-converting Direct Response Email Funnel designed to nurture beginners in skincare formulation, gradually building trust and guiding them toward enrollment in a paid certification program. Through engaging lessons, expert insights, and strategic persuasion, it turns curious learners into committed students.

15th February 2025

Email sales copy for a digital product

An email sales copy for a digital product, specifically a story-driven direct response email that follows all the key sales formulas.