Hajara Abubakar

Direct Response Email Copywriter

From Ice-Cold to Sold: Emails that Converts

Everyone preaches storytelling in email marketing, but very few do it in a way that moves people to act. Today, I blend all those childhood dreams into one mission: crafting stories that connect, resonate, and fuel real results for brands. With a background in journalism and experience as a news anchor, I’ve spent years shaping messages that inform and influence. That skill now lives inside every campaign I write, a place where strategy meets story, and emotion meets conversion. How I Help Luxury & E-Commerce Brands Win I craft email campaigns that: 🎯 Build meaningful customer relationships 🎯 Power open and click-through rates 🎯 Reignite cold leads and guide them back to purchase From: • Story-rich newsletters • Strategic product launch emails • Nurture sequences that warm up leads • Cart recovery flows that feel like second chances, To full email campaigns that blend brand voice with buyer psychology Let me turn your everyday emails into brand moments that seal the deal🤝

Hajara Abubakar

Micro-moment Email Touchpoints

1️⃣ First Purchase Email — Mariner's Carryall

2️⃣ 5th Purchase Milestone Email — Isles

3️⃣ Gift Purchase Email — Roux

Re-engagement Email Sequence for STRYVE

The goal of STRYVE re-engagement email sequence is to reconnect with inactive users and rebuild trust through empathy and storytelling. It aims to reignite their motivation to return by offering encouragement, not pressure.

Newsletter for Maison Livelle (A lifestyle brand)

Maison Livelle Newsletter was written to introduce Noir Santal, a limited-edition candle, as part of a larger brand narrative around intentional living and self-care.

The goal was to speak to women who constantly feel the pressure to do more—reframing rest and stillness as powerful, necessary, and even luxurious.

Hajara • 25th April 2025

Welcome Email Sequence For Aurelian Couture

The goal of the Aurelian Couture welcome email sequence is to warmly introduce new subscribers to the brand, build emotional connection through its elegant identity, encourage their first purchase with a discount, and invite them to explore their personal style through interactive content like a style quiz.

Abandoned carts recovery email sequence

This sequence is designed to recover abandoned sales by progressively building desire, urgency, and convenience, while addressing potential customer concerns.

16th March 2025

Dior Product launch email sequence

A 5-Part High-Converting Product Launch Email Sequence for Miss Dior.

Designed to captivate fragrance lovers, this funnel gradually builds excitement, reinforces social proof, and drives urgency, leading to a successful product launch.

Through sensory-rich storytelling, celebrity endorsements, and strategic persuasion, it transforms intrigued admirers into loyal Miss Dior customers.

15th February 2025

Direct-response email funnel for a Skincare Brand

An 8-part high-converting Direct Response Email Funnel designed to nurture beginners in skincare formulation, gradually building trust and guiding them toward enrollment in a paid certification program. Through engaging lessons, expert insights, and strategic persuasion, it turns curious learners into committed students.

15th February 2025

Email sales copy for a digital product

An email sales copy for a digital product, specifically a story-driven direct response email that follows all the key sales formulas.